A Rethink Campaign by Evo&Co with The People of Asia
During the pandemic and large-scale social restriction (PSBB) in Jakarta, composition of the plastic waste produced actually increased to 21% of the total waste compared to the composition in 2018 which is 15% according to a survey conducted by the DKI Jakarta Provincial Government in several waste collection centers during the PSBB period.
Our Earth urgently needs your help, we are slowly sinking. With this new normal, Rethink and The People of Asia wants to encourage people to apply a new normal for the environment by reducing plastic consumption which now regulated by the Governor’s Regulation No 142 2019 on Plastic Bag Ban in DKI Jakarta started from this July and too express the Plastic Free July movement around the world.
Rethink Campaign with The People of Asia initiated #NewNormal #NewEarth campaign to encourage people to care more about the environment in the future so that we can apply new norms to a healthier environment.
This program aims to make the community aware of the importance of environmental health which also influences the health of each individual. With this campaign, Rethink wants to promote a healthier environment by inviting people to reduce the use of single-plastics and replace them with environmentally friendly alternatives.
As plastic takes hundreds of years to degrade, plastics in landfills and oceans will continue to pollute for several generations. With Indonesia as the second largest contributor for plastic waste, it is time for us to take action.
We know you have a lot to say about the environment. This is why Rethink Campaign and The People of Asia want your voices to be heard. So share with us, what is your biggest environmental concern about plastic usage? And what can we do to help protect the earth? We can protect the environment if we act upon it. And through your inspiring story, we can make a difference together.