Together we can start
a #NewNormal
NewEarth

A Rethink Campaign by Evo&Co with The People of Asia

About The Campaign
Why are we calling for this movement?

During the pandemic and large-scale social restriction (PSBB) in Jakarta, composition of the plastic waste produced actually increased to 21% of the total waste compared to the composition in 2018 which is 15% according to a survey conducted by the DKI Jakarta Provincial Government in several waste collection centers during the PSBB period.

This is not a drill.

Our Earth urgently needs your help, we are slowly sinking. With this new normal, Rethink and The People of Asia wants to encourage people to apply a new normal for the environment by reducing plastic consumption which now regulated by the Governor’s Regulation No 142 2019 on Plastic Bag Ban in DKI Jakarta started from this July and too express the Plastic Free July movement around the world.

Our Movement

Rethink Campaign with The People of Asia initiated #NewNormal #NewEarth campaign to encourage people to care more about the environment in the future so that we can apply new norms to a healthier environment.
This program aims to make the community aware of the importance of environmental health which also influences the health of each individual. With this campaign, Rethink wants to promote a healthier environment by inviting people to reduce the use of single-plastics and replace them with environmentally friendly alternatives.

Why it matters

As plastic takes hundreds of years to degrade, plastics in landfills and oceans will continue to pollute for several generations. With Indonesia as the second largest contributor for plastic waste, it is time for us to take action.

Source: “Meet the Innovators Battling Plastic Waste in Indonesia: Mohamad Bijaksana Junerosano.” World Bank, 31 May 2019
“Selama PSBB, Jumlah Sampah di DKI Menurun tapi Komposisi Plastik Naik” ,IDN Times ,18 June 2020
Share Your Story about the Environment with Us!

We know you have a lot to say about the environment. This is why Rethink Campaign and The People of Asia want your voices to be heard. So share with us, what is your biggest environmental concern about plastic usage? And what can we do to help protect the earth? We can protect the environment if we act upon it. And through your inspiring story, we can make a difference together.

Start your Story-telling Experience
with these simple steps:
1. Start your contribution by taking the pledge here



3. Log In or Sign Up to our platform. Once successful, you will be directed to your profile page.


5. Every week we will publish the best stories! The writer will receive a token of appreciation from us and will be featured in our The Talks session.


2. Once you have successfully taken the pledge, click the button “Submit your Story"



4. Start writing! Be sure to follow our writing guidelines here
Start your Story-telling Experience with these simple steps:
1. Start your contribution by taking the pledge here

2. Once you have successfully taken the pledge, click the button “Submit your Story"

3. Log In or Sign Up to our platform. Once successful, you will be directed to your profile page.

4. Start writing! Be sure to follow our writing guidelines here

5. Every week we will publish the best stories! The writer will receive a token of appreciation from us and will be featured in our The Talks session.
Each contribution counts.
Nadaa Jauzaa
WE CAN DO THIS TOGETHER
Esty Nadya
Let us #breakfreefromplastic
Rahyang Nusantara
Avoid plastic as much as possible!
Angela
Keep it up guys!
Afi
It starts from each household to be aware of daily consumption and waste
Juli
Each contribution counts.
Nadaa Jauzaa
WE CAN DO THIS TOGETHER
Esty Nadya
Let us #breakfreefromplastic
Rahyang Nusantara
Avoid plastic as much as possible!
Angela
Keep it up guys!
Afi
It starts from each household to be aware of daily consumption and waste
Juli
Read more about our Cause!
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